A rental property social enterprise, with profits assisting disadvantaged women and their children, has urged landlords to “maximise” their return. Property Initiatives Real Estate was created as the social enterprise arm of Not for Profit Women’s Property Initiatives (WPI). It operates as a full-service real estate agency, and all profits help WPI build houses for Melbourne women in need. Property Initiatives opened its doors a year ago, but for the first time they are now targeting investment property owners. CEO of WPI and Property Initiatives Jeanette Large said, in the past, well-meaning landlords had asked whether the organisation’s clients could live in their property. However, Large explained that this would lower the rental return, which was not viable for many people.