Real estate with heart.

Property Initiatives Real Estate (PIREA) is a real estate agency with a difference – we don’t deal in houses; we deal in all kinds of homes. Since 2015, PIREA has been delivering outstanding real estate services to vendors, rental providers and renters throughout Victoria.

Combining our extensive industry experience with a
uniquely devoted approach, we offer an honest and rewarding real estate service that places people at the
heart of it. Whether it’s delivering a great return on investment or finding a forever home, it’s all done with an unwavering commitment to quality.

Every property makes a difference.

While having a place to call home is a fundamental
human right, not every Australian is afforded the luxury. Behind our trusted service is the mission to provide
secure and permanent housing for women and children facing homelessness.

That means when you choose Property Initiatives Real Estate, you’re helping us open the door to a more secure future for vulnerable Victorians.

A socially minded service delivering outstanding results

Underpinned by our mission for positive change, we are exceptionally motivated to deliver a trusted, dedicated and efficient experience, whether you’re buying, selling, leasing or renting. This is because 100% of business profits earned go towards supporting vulnerable women and children in Victoria.

We pride ourselves on supporting
our clients throughout the entire
real estate cycle, which is what sees them returning to us time and time again, supporting our passion, vision and mission, and benefiting from
our results-driven service. After all,
the greater the outcomes for our clients, the more hope we deliver
to our cause.

Our mission

As Australia’s first social enterprise real estate agency, we’re merging the world of property with a worthy local cause – to contribute to ending women’s homelessness in Victoria. That’s why 100% of our business profits go towards our not-for-profit partner, Women’s Property Initiatives (WPI).

Everything we do contributes to our goal of bringing secure and permanent housing to vulnerable Victorians.

Our values

Trusting relationships with all our stakeholders are hugely important to us. It’s what makes our service experience different for our vendors and rental providers, and what helps us to deliver effective real estate outcomes.

We’re driven to be the best through the importance of our cause.
Our profits give hope to women who might otherwise not have any.

We care deeply about every person having the opportunity to live the most fulfilling, rewarding life they can, regardless of where they come from. Everyone deserves a secure home.

We came about because Women’s Property Initiatives needed a way to be self-sustaining. This inventiveness and creativity powers us every day.

We’re a lean organisation, so it’s important for us to always adopt a smart, innovative and streamlined approach in every aspect of our business.

Results are foremost in our minds. We take our real estate management very seriously and know our clients won’t compromise on performance.

Contact us today for any enquiries